By Adriano Marchese
BRP, the leading Canadian leisurecraft manufacturer, announced on Thursday its plans to restructure its organization. The company aims to combine its powersports and marine groups into one segment in order to optimize operations and drive efficiency.
The decision to merge the powersports and marine groups under a single leadership is driven by the objective to ensure alignment and focus within the organization. Additionally, this move will create synergies between the two segments and allow teams to leverage functional expertise from both commercial businesses.
To spearhead this new direction, Sandy Scullion, who currently serves as the president of the powersports group, will take on the role of president for the combined powersports and marine segment. His extensive experience and proven leadership make him a fitting choice for this crucial position.
Moreover, manufacturing operations for both the powersports and marine groups will be overseen by Patrick Dussault. As a 25-year veteran of BRP and the current head of manufacturing operations for powersports, he will assume the role of executive vice-president of global manufacturing operations for the expanded group.
BRP’s Chief Executive, Jose Boisjoli, expressed confidence in these organizational changes, highlighting their potential for long-term growth. Through this restructuring, BRP aims to further solidify its position as a key player in the industry.