French supermarket chain Carrefour has decided to stop selling eight PepsiCo brands, including Pepsi-Cola, Doritos, and 7Up. The move comes as a result of what Carrefour describes as unacceptable price increases from the food and beverage manufacturer. The decision has been communicated to customers through notes placed on shelves in Carrefour stores across France.
The halt in sales of PepsiCo products by Carrefour is the latest episode in an ongoing battle over pricing between the supermarket chain and food manufacturers. Notably, Carrefour had previously attached labels to products it considered to be affected by “shrinkflation” – a practice where the quantity of a product decreases while the retail price remains the same.
Consumer prices have become an area of concern in France, particularly due to the double-digit food price inflation seen in 2022, peaking at nearly 16% in March 2023. In response, the French government has criticized major manufacturers and pledged to pressure them into reducing prices.
Carrefour’s decision not to sell PepsiCo products will also be implemented in stores located in Italy, Spain, and Belgium. However, no further details were provided by the Carrefour spokesperson.
There has been no response from PepsiCo regarding Carrefour’s decision at the time of writing.