The ongoing rivalry between Threads and Twitter has taken on a life of its own, drawing comparisons to a heated personal feud between tech titans Mark Zuckerberg and Elon Musk. But now, Twitter’s new CEO, Linda Yaccarino, has entered the ring.
In a recent tweet, Yaccarino announced, “Last week we had our largest usage day since February. There’s only ONE Twitter. You know it. I know it.”
Yaccarino’s statement is a notable intervention, considering she took over as Twitter CEO just last month with the primary goal of luring advertisers back to the platform under Musk’s ownership. However, her efforts could hit a snag with the meteoric rise of Meta Platforms’ microblogging app, Threads, which has amassed over 100 million users within its first five days.
One particular group that may find solace in Yaccarino’s words are Tesla shareholders. Yaccarino’s appointment as CEO was initially met with optimism, as many hoped it would help keep Musk focused on his role at Tesla. If Yaccarino takes on a more public role in combating the Threads challenge, it could alleviate some concerns among investors in the electric-vehicle company and minimize potential distractions.
The battle between Threads and Twitter continues to unfold, with both platforms vying for dominance in the ever-evolving social media landscape. Stay tuned for more updates as this clash of the tech titans intensifies.
Twitter Fights Back Against Threads, Seeking to Boost Investor Sentiment
In a bid to counter suggestions that its new feature called Threads is negatively impacting Twitter’s traffic, the social media giant is gearing up for a fightback. The possibility of Twitter’s success in curbing Threads could have a significant impact on the financial stability of both the social media platform and Tesla, as it may reduce the need for CEO Elon Musk to sell Tesla stock to fund Twitter.
Recent reports by third-party sources, cited by The Wall Street Journal, indicate that the launch of Threads has had an adverse effect on Twitter’s traffic. While precise measurements were not disclosed by Twitter’s head of social media, Jennifer Yaccarino, Musk responded to her statement by highlighting “cumulative user-seconds per day of phone screentime” as a key metric. If this metric sets a record high this week, it could potentially dispute claims of declining traffic.
There could be a way to reconcile the conflicting figures. Musk asserts that Twitter has made efforts to eliminate spam, bots, and data scraping from its platform. Although this may reduce individual traffic, it could increase the proportion of genuinely engaged users. However, without further clarification on Twitter’s traffic claims, it remains difficult to definitively determine the impact of Threads on overall user engagement.
As of early Tuesday, Twitter has not yet responded to requests for comment on these matters.