Following the tremendous success of the Barbie movie this summer, Mattel Inc. and game developer Gamefam have announced that they are teaming up with Roblox Corp to bring Barbie and her DreamHouse to life.
After a beta version that saw an impressive three million unique visits, Mattel and Gamefam are now set to launch Barbie DreamHouse Tycoon, which will be Roblox’s first official Barbie game. The highly-anticipated game is scheduled for release this Friday.
In Barbie DreamHouse Tycoon, players will have the exciting opportunity to create and design their very own DreamHouse. The game boasts up to four floors and a total of 30 rooms, including a yoga studio, office, recording studio, vlogger room, and two spacious walk-in closets. Players will also get to experience different careers as they explore the virtual world.
In September, Warner Bros. Discovery reported that not only was the Barbie movie the highest-grossing film of 2023, but it also became the highest-grossing film in Warner Bros. history, generating over $1.38 billion worldwide.
Mattel shares have seen a notable increase of 19% year-to-date, while Roblox shares have remained steady. Warner shares have also shown growth, with a 10% increase compared to a 10% gain by the S&P 500 index SPX.
Make sure to stay tuned for the highly-anticipated release of Barbie DreamHouse Tycoon on Roblox!